دورية أكاديمية
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Associations between protestant work ethic and multilevel marketing participation and financial outcomes.

التفاصيل البيبلوغرافية
العنوان: Associations between protestant work ethic and multilevel marketing participation and financial outcomes.
المؤلفون: Howie K; College of Business and Economic Development at the University of Southern Mississippi, 3101 Scianna Hall, 118 College Dr. #5021, Hattiesburg, MS 39406, United States of America. Electronic address: Katie.Howie@usm.edu., Mesler RM; Dhillon School of Business at the University of Lethbridge (Calgary Campus), 345 6 Ave SE s6032, Calgary, AB T2G 4V1, Canada. Electronic address: Rhiannon.Mesler@uleth.ca., Tu KC; Dhillon School of Business at the University of Lethbridge (Calgary Campus), 345 6 Ave SE s6032, Calgary, AB T2G 4V1, Canada. Electronic address: Christy.tu@uleth.ca., Chernishenko J; Kent Business School, University of Kent, Giles Ln, Canterbury, Kent CT2 7NZ, England, United Kingdom. Electronic address: jc2231@kent.ac.uk.
المصدر: Acta psychologica [Acta Psychol (Amst)] 2024 Sep; Vol. 249, pp. 104409. Date of Electronic Publication: 2024 Aug 24.
نوع المنشور: Journal Article
اللغة: English
بيانات الدورية: Publisher: North Holland Publishing Country of Publication: Netherlands NLM ID: 0370366 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1873-6297 (Electronic) Linking ISSN: 00016918 NLM ISO Abbreviation: Acta Psychol (Amst) Subsets: MEDLINE
أسماء مطبوعة: Publication: Amsterdam : North Holland Publishing
Original Publication: The Hague.
مواضيع طبية MeSH: Marketing*, Humans ; Male ; Female ; Adult ; Middle Aged ; United States ; Employment/economics
مستخلص: Multilevel marketing (MLM) involvement can adversely affect consumer wellbeing. We examine how individual beliefs about work predict participation and financial losses in MLMs. As MLMs are presented to the marketplace as low-barrier opportunities to start one's own business, we suggest that this may speak directly to people who strongly endorse Protestant work ethic (PWE), making them more inclined toward MLM participation, and financial outcomes associated with that participation. Using a place-based (county level) MLM data set from the Federal Trade Commission (FTC; n = 326,487), and a consumer survey (n = 515), we find evidence that PWE is positively associated with participation in MLMs (studies 1 and 2), and that PWE predicts estimated financial losses among those who lost $1000 or more (study 1) but financial gains in a more general sample of MLM participants (study 2). Implications for research, marketing, and consumer advocacy are discussed.
Competing Interests: Declaration of competing interest The authors declare that they have no conflict of interest.
(Copyright © 2024. Published by Elsevier B.V.)
فهرسة مساهمة: Keywords: Individual differences; Multilevel marketing; Protestant work ethic
تواريخ الأحداث: Date Created: 20240824 Date Completed: 20240914 Latest Revision: 20240914
رمز التحديث: 20240915
DOI: 10.1016/j.actpsy.2024.104409
PMID: 39180831
قاعدة البيانات: MEDLINE
الوصف
تدمد:1873-6297
DOI:10.1016/j.actpsy.2024.104409