مراجعة
The Routledge Companion to Non-Market Strategy, edited by Thomas C. Lawton and Tazeeb S. Rajwani.
| العنوان: | The Routledge Companion to Non-Market Strategy, edited by Thomas C. Lawton and Tazeeb S. Rajwani. |
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| المؤلفون: | Brown, Lee Warren |
| المصدر: | Academy of Management Learning & Education; Sep2018, Vol. 17 Issue 3, p393-395, 3p |
| مصطلحات موضوعية: | MARKETING strategy, NONFICTION |
| Reviews & Products: | ROUTLEDGE Companion to Non-Market Strategy (Book) |
| People: | LAWTON, Thomas C., RAJWANI, Tazeeb S. |
| قاعدة البيانات: | Complementary Index |
| تدمد: | 1537260X |
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| DOI: | 10.5465/amle.2018.0041 |