التفاصيل البيبلوغرافية
| العنوان: |
دور المعرفة التسويقية في تحديد الخيارات الاستراتيجية للمؤسسة. (Persian) |
| Alternate Title: |
The role of Knowledge Management in Marking out the Business’ Strategic Options. (English) |
| المؤلفون: |
عرايبي مداح الحا, أ. د., و كالنور الدين, ط. د. |
| المصدر: |
Al Bashaer Economic Journal; apr2020, Vol. 6 Issue 1, p29-43, 15p |
| مستخلص: |
This study aims to identify the role that knowledge management plays, with its different dimensions, in delimiting the business’ strategic options.To this end, it is worth pointing out that the business’ complete knowledge of its clients and the assimilation of their needs, the knowledge of its rivals as well as the knowledge that the business has relating to demanded products in markets and the means of reaching a high level of qualitative characteristics that meet client’s needs, and the detailed knowledge of equipment resources’ origin, represent by and large the concept of knowledge management, By possessing that vital knowledge, the company can raise its capacities to the future of its business, which remains surrounded by risks, the knowledge management contributes to the continuity and the guarantee of a distinguished competitive position for the business; by adopting a strategic option that allows getting out the message of the business which leads have been defined according to a concise strategic vision. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
