التفاصيل البيبلوغرافية
| العنوان: |
Political Marketing and Start-Ups. |
| المؤلفون: |
Bhakat, Ravi Shankar |
| المصدر: |
Jaipuria International Journal of Management Research; Jan-Jun2020, Vol. 6 Issue 1, p63-66, 4p |
| مصطلحات موضوعية: |
POLITICAL candidates, MARKETING, HYACINTHOIDES, SOCIAL media |
| مستخلص: |
Political marketing is the process by which political candidates and their ideas are directed at voters in order to satisfy their potential needs and thus gain their support for the candidate and ideas in question. Political marketing agencies focus on 360-degree communication for candidates and included three verticals: Content Development, Medium and Event. This paper deals with the start-ups engagement in political marketing and ethical concerns and how social media can be used for political marketing. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
