التفاصيل البيبلوغرافية
| العنوان: |
Právo, online marketing a iracionální faktory. (Czech) |
| Alternate Title: |
Law, online marketing and irrational factors. (English) |
| المؤلفون: |
KMOCH, ŠTĚPÁN |
| المصدر: |
Jurisprudence (1802-3843); 2021, Issue 2, p1-13, 13p |
| مصطلحات موضوعية: |
INTERNET advertising, INTERNET marketing, ADVOCACY advertising, CRITICAL currents, COGNITIVE bias |
| مصطلحات جغرافية: |
CZECH Republic, SLOVAKIA, HUNGARY |
| مستخلص: |
The aim of the paper is to provide a critical look at the current legal regulation of online advertising and selected issues of online marketing in the Czech Republic with regard to the widespread use of the knowledge of psychology and behavioural economics. Does the lawmaker respond adequately to knowledge about the irrationality of people when it comes to the decision of buying goods and services? How does decision-making practice approach legal regulation? And is decision-making in the Czech Republic, the Slovak Republic and Hungary uniform? The author will respond to these and some other current issues in this article in the context of his current legal practice. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
