التفاصيل البيبلوغرافية
| العنوان: |
Communication strategies of winning hearts and minds: The case of the Muslim Brotherhood's political communication campaign post Morsi's downfall. |
| المؤلفون: |
Koa, Moeen |
| المصدر: |
Global Media & Communication; Apr2021, Vol. 17 Issue 1, p87-120, 34p |
| مصطلحات موضوعية: |
POLITICAL communication, POLITICAL campaigns, BROTHERLINESS, COMMUNICATION strategies, SOCIAL movements, CARDIAC imaging |
| مصطلحات جغرافية: |
EGYPT |
| مستخلص: |
This article examines how social movements attempt to repair a tarnished image and win the hearts and minds of the public. It studies the Muslim Brotherhood's political communication campaign post-July 2013. A content analysis of a census of the Brotherhood's communiqués issued during a 5-year period was performed. Considering social movement theory, this case study reveals that strategic framing can be employed as a strategy to win the hearts and minds of the target audience and to repair tarnished images. It also argues that legitimacy is a critical moral resource that lies at the heart of Islamist movements' communication campaigns. [ABSTRACT FROM AUTHOR] |
|
Copyright of Global Media & Communication is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Complementary Index |
Full Text Finder