التفاصيل البيبلوغرافية
| العنوان: |
Attitudes towards dependence and consumption: a process rooted in past experience. |
| المؤلفون: |
Dyen, Margot, Guillemot, Samuel, Tamaro, Annick |
| المصدر: |
Journal of Marketing Management; Aug2022, Vol. 38 Issue 9/10, p993-1013, 21p, 1 Diagram, 1 Chart |
| مصطلحات موضوعية: |
SOCIAL learning, ATTITUDE (Psychology), CONSUMPTION (Economics), SALES promotion, SERVICE design |
| مستخلص: |
It can be challenging for seniors to anticipate the potential effects of ageing despite the promotion of products and services designed to alleviate and/or accompany the loss of autonomy. The aim of the present article is to improve understanding of attitudes towards dependence in the elderly so that support is available and accessible to them in their preparations for the last phase of their lives. The research focuses on individuals in their Third Age – autonomous people whose consumption decisions are not delegated to others- in a Western European context. Findings highlight five attitudes towards dependence that are distinguished by their cognitive, affective or behavioural dimension. Findings also highlight that these attitudes are anchored in the individual's past and acquired through a process of social learning that takes into account the meaning of the activity to be delegated. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
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