التفاصيل البيبلوغرافية
| العنوان: |
The Consistency of Trust-Sales Relationship in Latin American E-Commerce. |
| المؤلفون: |
Correa, Juan C., Laverde-Rojas, Henry, Martínez, Camilo A., Camargo, Oscar Javier, Rojas-Matute, Gustavo, Sandoval-Escobar, Marithza |
| المصدر: |
Journal of Internet Commerce; Oct-Dec2022, Vol. 21 Issue 4, p476-496, 21p, 3 Charts, 3 Graphs |
| مصطلحات موضوعية: |
CUSTOMER relations, SALES personnel, RESEARCH, STATISTICS, ELECTRONIC commerce, CONFIDENCE intervals, CONSUMER attitudes, REGRESSION analysis, DESCRIPTIVE statistics, DATA analysis software, DATA analysis, TRUST |
| مصطلحات جغرافية: |
URUGUAY, COLOMBIA, ECUADOR, ARGENTINA, CHILE, VENEZUELA, BRAZIL, MEXICO, LATIN America |
| مستخلص: |
Customer's trust in vendors' reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Uruguay, and Venezuela showed the highest trust indexes among all nations analyzed. The trust-sales relationship was statistically inconsistent across nations but worked as the most important predictor of sales, followed by purchase intention and price. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
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