التفاصيل البيبلوغرافية
| العنوان: |
Advance selling strategy considering reference price effect in dual-channel supply chain. (English) |
| المؤلفون: |
WANG Xiaofeng, ZHU Ying, PAN Shaoqian |
| المصدر: |
Journal of Donghua University (Natural Science Edition); Dec2022, Vol. 48 Issue 6, p134-142, 9p |
| مصطلحات موضوعية: |
REFERENCE pricing, SUPPLY chains, DEMAND function, DIRECT selling, MARKET share, NUMERICAL analysis, TRANSSHIPMENT |
| مستخلص: |
On the basis of clarifying the channel selection and purchase timing of strategic consumers, the two-stage dual-channel supply chain structure with the advance selling period and the normal sales period was determined. An advance selling and pricing decision model was constructed under two scenarios, ignoring the reference price effect and considering the reference price effect, which introduced the reference price formed by two-stage pricing and the reference price of dual-channel competition. Through model analysis and numerical simulation, the impact of the reference price effect on dual-channel pricing, dual-channel demand, advance selling deposit and profit was explored. The research results show that the existence of the reference price effect is beneficial to the advance selling of direct sales channel, but it affects the demand during the normal sales period. Setting a lower deposit and a higher deposit inflation coefficient can effectively alleviate the negative impact of the reference price effect and increase the market share of direct sales channel. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
