التفاصيل البيبلوغرافية
| العنوان: |
BUILDING SOFT SKILLS FOR BUSINESS COMMUNICATION: THE NECESSARY ART OF PERSUASION. |
| المؤلفون: |
Ursu, Oana |
| المصدر: |
Conference Proceedings International Scientific & Professional Conference Contemporary Issues in Economy & Technology, CIET; 2022, p435-442, 8p |
| مصطلحات موضوعية: |
SOFT skills, BUSINESS communication, STORYTELLING, BUSINESS English, PERSUASION (Rhetoric) |
| مستخلص: |
In our fast-paced information-driven world, teeming with data and facts, persuasive skills may be more necessary than ever. Drawing on relevant literature on the topic, we argue that persuasion lies at the core of both our personal life and our professional activity. Persuasive skills are of outmost importance in our daily interactions and in business encounters alike, as we rely on this skill in all aspects of our life in order to reach consensus, close deals, or win concessions, etc. In fact, we could even go as far as to state that persuasive skills may exert much more influence on people's behaviour that any other form of power or authority. Moreover, as far as business activity is concerned, people often get tangled in company speak (e.g. the overuse of PowerPoint presentations) and, ignoring the critical importance of persuasion, they barely manage to communicate, let alone to inspire their peers. In addition, things complicate even further when communication occurs in a foreign language. Thus, given the fact that persuasion is grounded in basic principles that can be taught, learned and applied, this paper aims to investigate how the principles of persuasion can be turned into rhetorical devices and used in effective (business) communication. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
