التفاصيل البيبلوغرافية
| العنوان: |
STRATEGI PENGEMBANGAN EKSPOR PRODUK PERIKANAN (STUDI KASUS PT STARFOOD INTERNATIONAL). (Indonesian) |
| Alternate Title: |
Export Development Strategy of Fishery Product (Case Study of PT Starfood International). (English) |
| المؤلفون: |
Huda, Cindy Septiany, Astarini, Julia Eka, Nurani, Tri Wiji, Fedi, Muhammad, Sondita, Alfiadi, Muninggar, Retno |
| المصدر: |
ALBACORE: Jurnal Penelitian Perikanan Laut; feb2023, Vol. 7 Issue 1, p47-62, 16p |
| مصطلحات موضوعية: |
COVID-19 pandemic, SWOT analysis, BUSINESS enterprises, ECONOMIC competition, FISHERY processing, EXPORTS |
| Abstract (English): |
PT Starfood International (PT SI) in Lamongan exports processed fish products to several Asian countries. In the last five years, including during the COVID-19 pandemic, the company has experienced a decline in annual turnover. Managers of this company need strategies that are adaptive to the latest developments both domestically and abroad. The decline in turnover was due to reduced demand from importers in export destination countries, decreased raw material quantities, and increased business competition. Overall, the problems that occur related to the company's internal and external factors that affect its export performance. This study aims to identify the influential internal and external factors and formulate alternative strategies to maintain and improve PT SI's export performance. The research conducted for 5 months by applying a case study approach that utilizes qualitative and quantitative data and information that could be accessed during Covid-19 pandemic situation. Primary data obtained through observation, interviews, and questionnaires; secondary data obtained from the company's internal documentation. The data processing and analysis process begins with the identification and evaluation of internal and external factors (IFE-EFE), followed by the preparation of the IE and SWOT matrices, which end with the preparation of the QSP matrix to determine the main strategic priorities. The results of data processing and analysis showed that there were nine internal factors and eleven external factors, each with a total score of 3.327 and 2.632, respectively. The SWOT matrix produces eight alternative strategies, which classified based on four types of strategies. Based on the QSP matrix, this company should implement a strategy that focuses on product development [ABSTRACT FROM AUTHOR] |
| Abstract (Indonesian): |
PT Starfood International (PT SI) di Lamongan mengekspor produk olahan ikan ke beberapa negara Asia. Pada lima tahun terakhir, termasuk masa pandemi Covid-19, perusahaan mengalami penurunan omset tahunan. Pengelola perusahaan ini perlu strategi yang adaptif dengan perkembangan terkini baik di dalam negeri maupun luar negeri. Penurunan omset terjadi akibat turunnya permintaan dari importir di negara tujuan ekspor, turunnya jumlah bahan baku, serta persaingan bisnis yang meningkat. Secara keseluruhan permasalahan yang terjadi berkaitan dengan faktor internal dan eksternal perusahaan yang berpengaruh terhadap kinerja ekspor perusahaan. Penelitian ini bertujuan mengidentifikasi faktor-faktor internal-eksternal yang berpengaruh tersebut dan merumuskan alternatif strategi untuk menjaga dan memperbaiki kinerja ekspor PT SI. Penelitian dilakukan selama 5 bulan dengan menerapkan pendekatan studi kasus yang memanfaatkan data dan informasi kualitatif dan kuantitatif yang dapat diakses dalam situasi pandemi. Data primer diperoleh melalui observasi, wawancara dan penyampaian kuesioner; data sekunder diperoleh dari dokumentasi internal perusahaan. Proses pengolahan dan analisis data diawali dengan identifikasi dan evaluasi faktor internal dan eksternal (IFE-EFE), kemudian penyusunan matriks IE dan SWOT, yang diakhiri dengan penyusunan matriks QSP untuk menentukan prioritas strategi utama. Hasil pengolahan dan analisis data menunjukkan terdapat 9 faktor internal dan 11 faktor eksternal, masing-masing dengan total skor berturut-turut 3,327 dan 2,632. Matriks SWOT menghasilkan 8 alternatif strategi yang digolongkan berdasarkan empat tipe strategi. Berdasarkan matriks QSP, perusahaan ini sebaiknya menerapkan strategi yang berfokus pada pengembangan produk (product development). [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
