دورية أكاديمية

THE INFLUENCE OF E-MARKETING MIX STRATEGY ON ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL ANALYSIS OF JORDANIAN SMES.

التفاصيل البيبلوغرافية
العنوان: THE INFLUENCE OF E-MARKETING MIX STRATEGY ON ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL ANALYSIS OF JORDANIAN SMES.
Alternate Title: LA INFLUENCIA DE LA ESTRATEGIA DE MARKETING MIX ELECTRÓNICO EN EL RENDIMIENTO ORGANIZATIVO: UN ANÁLISIS EMPÍRICO DE LAS PYME JORDANAS. (Spanish)
A INFLUÊNCIA DA ESTRATÉGIA DE MIX DE MARKETING ELETRÔNICO NO DESEMPENHO ORGANIZACIONAL: UMA ANÁLISE EMPÍRICA DAS PMES JORDANIANAS. (Portuguese)
المؤلفون: Ali Alqudah, Omar Mohammad Abdullah
المصدر: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 6, p1-16, 16p
مصطلحات موضوعية: MARKETING mix, INTERNET marketing, SMALL business, ADVERTISING management, ORGANIZATIONAL performance, ORGANIZATIONAL aims & objectives, SOCIAL media in marketing
قاعدة البيانات: Complementary Index