دورية أكاديمية
THE INFLUENCE OF E-MARKETING MIX STRATEGY ON ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL ANALYSIS OF JORDANIAN SMES.
العنوان: | THE INFLUENCE OF E-MARKETING MIX STRATEGY ON ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL ANALYSIS OF JORDANIAN SMES. |
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Alternate Title: | LA INFLUENCIA DE LA ESTRATEGIA DE MARKETING MIX ELECTRÓNICO EN EL RENDIMIENTO ORGANIZATIVO: UN ANÁLISIS EMPÍRICO DE LAS PYME JORDANAS. (Spanish) A INFLUÊNCIA DA ESTRATÉGIA DE MIX DE MARKETING ELETRÔNICO NO DESEMPENHO ORGANIZACIONAL: UMA ANÁLISE EMPÍRICA DAS PMES JORDANIANAS. (Portuguese) |
المؤلفون: | Ali Alqudah, Omar Mohammad Abdullah |
المصدر: | International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 6, p1-16, 16p |
مصطلحات موضوعية: | MARKETING mix, INTERNET marketing, SMALL business, ADVERTISING management, ORGANIZATIONAL performance, ORGANIZATIONAL aims & objectives, SOCIAL media in marketing |
قاعدة البيانات: | Complementary Index |
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