التفاصيل البيبلوغرافية
| العنوان: |
Les médias locaux n'ont pas dit leur dernier mot. (French) |
| Alternate Title: |
Local media did not say their last word. (English) |
| المؤلفون: |
CAUSSAT, PASCALE |
| المصدر: |
Stratégies; 11/30/2023, Issue 2197, pA28-A30, 2p |
| مصطلحات موضوعية: |
LOCAL mass media, ADVERTISING, REGIONAL marketing, ADVERTISERS |
| مصطلحات جغرافية: |
FRANCE |
| مستخلص: |
The article highlights the evolving strategies and innovations of local media outlets in the face of digital platforms, emphasizing their unique advantages in providing tailored advertising solutions to regional businesses. It focuses on various media outlets, such as 366, Media Figaro, TF1 Pub, and BFM, which are adapting to regional markets and offering solutions that cater to advertisers' diverse needs in France. |
| قاعدة البيانات: |
Complementary Index |
