التفاصيل البيبلوغرافية
| العنوان: |
Autenticitate, transparență și credibilitate: o perspectivă etică asupra comunicării social media influencerilor. (Romanian) |
| المؤلفون: |
MUREȘAN, Raluca |
| المصدر: |
Revista Transilvania; 2023, Issue 11/12, p53-60, 8p |
| مصطلحات موضوعية: |
INFLUENCER marketing, PUBLIC relations, PUBLIC communication, DISCLOSURE, ADVERTISING, COMMUNICATION ethics |
| مصطلحات جغرافية: |
ROMANIA |
| مستخلص: |
The purpose of this study is to discuss the need to establish ethical standards to guide the social media influencer communication, an emerging field at the intersection of three established public communication fields: journalism, public relations, and advertising. Previous studies dedicated to the ethics of influencer communication focus on three major themes: authenticity, transparency and disclosure of sponsorship, themes that also appeared in the debates in Romania when the misconducts of some local influencers were covered by media. [ABSTRACT FROM AUTHOR] |
|
Copyright of Revista Transilvania is the property of Revista Transilvania and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Complementary Index |
Full Text Finder