التفاصيل البيبلوغرافية
| العنوان: |
VERS UNE TV DE PLUS EN PLUS ADRESSABLE. (French) |
| Alternate Title: |
TOWARDS AN INCREASINGLY ADDRESSABLE TV. (English) |
| المؤلفون: |
AMMOUR, DIDIER SI |
| المصدر: |
Stratégies; 2/15/2024, Issue 2207, p28-30, 3p |
| مصطلحات موضوعية: |
TELEVISION viewers, ADVERTISERS, TELECOMMUNICATION, BUSINESS partnerships |
| الشركة/الكيان: |
NETFLIX Inc. |
| مستخلص: |
The article focuses on the strategic moves by audiovisual groups to adapt to changing audience behaviors and advertiser challenges and partnerships with telecom operators. Topics include the repositioning of TF1+ as a streaming platform competing with services like Netflix, the utilization of data and collaborations with telecom operators for TV segmenting, and the exploration of retail media partnerships as audiovisual groups aim to address evolving market dynamics. |
| قاعدة البيانات: |
Complementary Index |
