التفاصيل البيبلوغرافية
| العنوان: |
The impact of sustainable interaction in brand spaces. |
| المؤلفون: |
Husham, Mohammed, Dabbagh, Shamael M. Wajeeh, Abdulahaad, Enas Salim |
| المصدر: |
AIP Conference Proceedings; 2024, Vol. 3092 Issue 1, p1-14, 14p |
| مصطلحات موضوعية: |
BRANDING (Marketing), BRAND communities, NEW product development, SUSTAINABLE development, BRAND name products, SELF-efficacy, SUSTAINABILITY |
| مستخلص: |
The brand concept has grown in the past two decades throughout the economic openness that the world is witnessing, and this situation coincided with the repercussions of technological excellence that invaded life in all its aspects, and since architecture noetcel e i si of aspirations her community Indications have emerged for the emergence of brand spaces that take a different direction from their traditional concept, ot ttoeec stoesoo eci tistct to the brand. looking for practical sustainability the power of dialogue and simulation of interactive technologies unleashed all kinds of unlimited fantasies that led to the liberation of the brand space from the stagnation of its elements by empowering the n ieoetc of innovative types of dialogue that exist between the brand space and its tnntiecol aeocec a sustainable vision. Hence the importance of the current research in studying this approach, which is concerned with imistomico mincecelml of sustainable ec ecoi enoetc the brand lieni eci oci eceiloeteoii isoico of ociresponse to ocel ecoi enoetc with the study of the characteristics of the emerging brand space within its interactive state. The research problem was represented by a "Lack of clarity on How to achieve sustainable development goals based on interaction in brand spaces" Accordingly, the aim of the research was determined by presenting a theoretical framework for the ntcniio t ltloeecetsi interaction Brand space as a direction for sustainable development, relying on a clear methodology to reach the conclusions, acenc concluded that the high impact of sustainable interaction mechanisms on personal and social communication experiences, in addition to its impact on expanding the potential of the physical elements of space. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
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