مؤتمر
Brand activism: Deepening our understanding through experts' insights.
| العنوان: | Brand activism: Deepening our understanding through experts' insights. |
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| المؤلفون: | Bureau, Stéphanie, Guèvremont, Amélie |
| المصدر: | AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p793-797, 5p |
| مصطلحات موضوعية: | BRANDING (Marketing), DELPHI method, MARKETING strategy |
| قاعدة البيانات: | Complementary Index |
| تدمد: | 10540806 |
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