مؤتمر
MORE OR LESS? HOW GLOBAL-LOCAL IDENTITIES INFLUENCE ASSORTMENT SIZE PREFERENCES.
| العنوان: | MORE OR LESS? HOW GLOBAL-LOCAL IDENTITIES INFLUENCE ASSORTMENT SIZE PREFERENCES. |
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| المؤلفون: | Minchael, Shashi, Banerjee, Pramit, Lee, Sarah, Saini, Ritesh |
| المصدر: | AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1067-1071, 5p |
| مصطلحات موضوعية: | CONSUMER research, CONSUMER attitudes, CONSUMER behavior, BRANDING (Marketing), ADVERTISING |
| قاعدة البيانات: | Complementary Index |
| تدمد: | 10540806 |
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