مؤتمر
THE EFFECTS OF PERCEIVED BRAND CIRCULARITY ON BRAND RELATED OUTCOMES: AN EMPIRICAL STUDY.
| العنوان: | THE EFFECTS OF PERCEIVED BRAND CIRCULARITY ON BRAND RELATED OUTCOMES: AN EMPIRICAL STUDY. |
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| المؤلفون: | Herz, Marc, Hillebrandt, Isabelle |
| المصدر: | AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1187-1190, 4p |
| مصطلحات موضوعية: | CONSUMER research, CONSUMER behavior, CONSUMER attitudes, BRANDING (Marketing), BRAND choice |
| قاعدة البيانات: | Complementary Index |
| تدمد: | 10540806 |
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