التفاصيل البيبلوغرافية
| العنوان: |
Indian voters' attitude and behavior toward a political brand for producing green products: a mediation model. |
| المؤلفون: |
Yadav, Parul, Agarwal, Bhawna, Mathew, Jones |
| المصدر: |
Future Business Journal; 4/20/2024, Vol. 10 Issue 1, p1-14, 14p |
| مصطلحات موضوعية: |
GREEN products, CONSUMER attitudes, STRUCTURAL equation modeling, BRAND name products, VOTERS, GREEN marketing |
| مستخلص: |
This study explores the attitude–behavior relationship among voters for political party brands that use a sustainable or green marketing approach. A structural equation modeling is used to analyze data collected from 1771 respondents who are registered Indian voters in this case. A positive attitude toward a political brand is compared to intentions to vote for the same brand. According to the findings, political brands create a more environmentally friendly product in the form of green actions because doing so encourages consumers to think favorably of the political brand, which results in them voting for it. As a result, authors are able to identify a positive attitude–behavior relationship for political brands among voters. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
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