التفاصيل البيبلوغرافية
| العنوان: |
Beyond the Buzz: Creating Marketing Value with Generative AI. |
| المؤلفون: |
Buder, Fabian, Hesel, Nina, Dietrich, Holger |
| المصدر: |
NIM Marketing Intelligence Review; May2024, Vol. 16 Issue 1, p50-55, 6p |
| مصطلحات موضوعية: |
GENERATIVE artificial intelligence, MARKET value, ARTIFICIAL intelligence, WEBINARS |
| مستخلص: |
Generative AI tools are increasingly used in the marketing industry, with many professionals finding them beneficial for data analysis, market research, content creation, and idea generation. Marketers believe that these tools can improve their activities by speeding up research, generating insights, and creating content. However, there are challenges related to the legal and ethical use of AI, as well as integrating it into existing processes. Successful implementation requires dedicated resources, alignment with marketing goals, and a culture of sharing insights. While generative AI has the potential to enhance marketing practices, marketers should also be aware of its limitations and implementation difficulties. [Extracted from the article] |
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| قاعدة البيانات: |
Complementary Index |
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