التفاصيل البيبلوغرافية
| العنوان: |
Concise Introduction to Sport Marketing. |
| المؤلفون: |
Pedersen, Zack P. |
| المصدر: |
International Journal of Sport Communication; Jun2024, Vol. 17 Issue 2, p230-231, 2p |
| مصطلحات موضوعية: |
SPORTS marketing, COMMUNICATION in marketing, SPORTS & technology, SHORT stature, TECHNOLOGICAL innovations |
| مستخلص: |
The "Concise Introduction to Sport Marketing" by T. Bettina Cornwell and Steffen Jahn is a well-rounded and efficient summary of the field of sport marketing. The book covers a wide range of topics, including marketing via sport and marketing of sport, and provides historical and current concepts and examples. Each chapter presents a solid foundation and ends with a summary, and the book includes scholarly references, visuals, and profiles of current sport marketers. The authors take a novel approach by devoting equal attention to marketing via sport, such as sponsorship, which adds value to the publication. The book is suitable for undergraduate students, prospective sport marketing practitioners, graduate students, researchers, and instructors teaching shortened classes. Overall, it is a well-written and manageable resource for exploring the field of sport marketing. [Extracted from the article] |
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| قاعدة البيانات: |
Complementary Index |
