التفاصيل البيبلوغرافية
| العنوان: |
Marketing and Exchange. |
| المؤلفون: |
Houston, Franklin S., Gassenheimer, Jule B. |
| المصدر: |
Journal of Marketing; Oct87, Vol. 51 Issue 4, p3-18, 16p, 1 Diagram, 2 Charts |
| مصطلحات موضوعية: |
SOCIAL psychology, MARKETING, MARKETING research, EXPORT marketing, INTERGENERATIONAL relations, SOCIAL exchange, SOCIAL interaction, MARKET segmentation |
| مستخلص: |
Exchange has been widely accepted as the core concept in marketing, yet the topic has received limited attention by researchers in the marketing discipline. The authors discuss exchange theory and tie it more closely to the basic underpinnings of marketing. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
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