التفاصيل البيبلوغرافية
| العنوان: |
FISHBEIN'S INTENTIONS MODEL: A TEST OF EXTERNAL AND PRAGMATIC VALIDITY. |
| المؤلفون: |
Ryan, Michael J., Bonfield, E. H. |
| المصدر: |
Journal of Marketing; Spring80, Vol. 44 Issue 2, p82-95, 14p, 5 Charts |
| مصطلحات موضوعية: |
MARKETING models, COOPERATIVE banking industry, SAVINGS & loan associations, CAPITAL market, FINANCE, BUSINESS models, CREDIT unions, STRATEGIC planning, ORGANIZATIONAL behavior, MARKETING research, SOCIAL psychology, CONSUMER behavior, MARKETING |
| مستخلص: |
An unobtrusive measure of overt behavior and personal verbal responses is employed to examine the external validity of the Extended or Intentions Model. An application is tested involving the models usefulness in formulating promotional strategies designed to increase the number of loan applications at a credit union. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
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