التفاصيل البيبلوغرافية
| العنوان: |
The consumer decision-making process. |
| المؤلفون: |
Pellemans, Paul A. |
| المصدر: |
European Journal of Marketing; 1971, Vol. 5 Issue 2, p8, 14p |
| مصطلحات موضوعية: |
CONSUMER behavior, CONSUMER preferences, MODELS & modelmaking, PURCHASING, DECISION making, MARKETING research, HUMAN behavior |
| مستخلص: |
The development of total models of buyer behaviour is examined. The author asserts that few research investigations attempt to collect data in the context of explicit models and that the time is now opportune for a more coherent approach. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
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