التفاصيل البيبلوغرافية
| العنوان: |
VZŤAH SLOVENSKÝCH SPOTREBITEĽOV K ZODPOVEDNÉMU PODNIKANIU. (Czech) |
| Alternate Title: |
RELATIONSHIP OF SLOVAK CUSTOMERS WITH CORPORATE RESPONSIBILITY. (English) |
| المؤلفون: |
Džupina, Milan, Bosmanová, Zuzana |
| المصدر: |
Selye e-Studies; 2013, Issue 4, p12-24, 13p |
| مصطلحات موضوعية: |
SOCIAL responsibility of business, CUSTOMER relationship management, CUSTOMER services, MARKET surveys, CONSUMER attitudes |
| مصطلحات جغرافية: |
SLOVAKIA |
| Abstract (English): |
Corporate social responsibility is an important distinguishing feature of companies. In relation to different stakeholders, CSR plays different, but still irreplaceable, functions. One of the most important groups of stakeholders are customers, who form their opinions, among other thing, also according to social engagement of firms. In the survey, we focused on the issue of whether and how Slovak consumers perceive responsible business activities. Similarly, we were interested in other factors directly related to the perception of CSR, and also in comparison with other factors and researches, which were conducted in the issue of CSR. [ABSTRACT FROM AUTHOR] |
| Abstract (Czech): |
Spoločenská zodpovednosť podnikov je významným odlišujúcim prvkom. Vo vzťahu k jednotlivým záujmovým skupinám zohráva rozdielne, no nezastupiteľné, funkcie. Jedným z najdôležitejších skupín stakeholderov sú zákazníci podnikateľských subjektov, ktorý si aj prostredníctvom spoločenskej angažovanosti podnikov vytvárajú názory na ten-ktorý podnikateľský subjekt. V prieskume sme sa zamerali práve na problematiku toho, či a ako vnímajú slovenskí spotrebitelia zodpovedné aktivity podnikov. Rovnako nás zaujímali aj ďalšie faktory, ktoré bezprostredne súvisia s percepciou CSR, a to aj v komparácii s inými faktormi a výskumami, ktoré sa v danej oblasti realizovali. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
