دورية
Toy industry needs risk takers to spark excitement.
| العنوان: | Toy industry needs risk takers to spark excitement. |
|---|---|
| المؤلفون: | Kahn, Al |
| المصدر: | Playthings; Sep93, Vol. 91 Issue 9, p65, 2/3p, 1 Black and White Photograph |
| مصطلحات موضوعية: | TOY industry |
| مستخلص: | Opinion. Comments on the future direction of the toy industry. Viability of a licensed property; Analysis of the licensing program; Provision of incentives for toy companies; Utilization of technology; Risk-taking; Exclusivity of promotional products. |
| قاعدة البيانات: | Complementary Index |
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