مراجعة
MARKET-SHARE ANALYSIS.
| العنوان: | MARKET-SHARE ANALYSIS. |
|---|---|
| المؤلفون: | Louviere, Jordan J. |
| المصدر: | Journal of Marketing Research (JMR); Nov90, Vol. 27 Issue 4, p496-498, 3p |
| مصطلحات موضوعية: | MARKET share, NONFICTION |
| Reviews & Products: | MARKET-Share Analysis (Book) |
| People: | NAKANISHI, Masao, COOPER, Lee G. |
| مستخلص: | The article reviews the book "Market-Share Analysis," by Lee G. Cooper and Masao Nakanishi. |
| قاعدة البيانات: | Complementary Index |
Full Text Finder | تدمد: | 00222437 |
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| DOI: | 10.2307/3172635 |