التفاصيل البيبلوغرافية
| العنوان: |
Just keep it 'fresh & attractive'. |
| المؤلفون: |
AHLUWALIA, INDER RAJ |
| المصدر: |
Travel Talk-India; Aug2014, Vol. 26 Issue 15, p22-38, 2p |
| مصطلحات موضوعية: |
TOURISM, HOSPITALITY industry advertising, TRAVEL -- Marketing |
| مصطلحات جغرافية: |
INDIA |
| People: |
THEOPHILUS, Romit, SLABBER, Hanneli |
| مستخلص: |
The article presents the perspectives of heads of various tourism boards who all feel that innovations and fresh initiatives can boost tourism in India. It explores the ideas of travel executives including Romit Theophilus, Hanneli Slabber, and Runjuan Tongrut. They have assessed the negative impact of overdose in marketing and promotions of tourist destinations and products. |
| قاعدة البيانات: |
Complementary Index |
