التفاصيل البيبلوغرافية
| العنوان: |
Brand India vs Brand China. |
| المؤلفون: |
Chand, Manish |
| المصدر: |
South Asian Post; 1/13/2011, p22-22, 1/2p, 1 Black and White Photograph |
| مصطلحات موضوعية: |
BRANDING (Marketing) |
| مصطلحات جغرافية: |
CHINA, INDIA |
| People: |
CULL, Nicholas J. |
| مستخلص: |
The author reflects on the difference between the nations branding of Brand China and Brand India. The author cites the statement of historian and theorist Nicholas J. Cull regarding the race of Brand China and Brand India against nations branding. According to Cull, Brand China is on enforced conformity while Brand India is more on openness and diversity. Cull adds that China's public diplomacy is for domestic consumption while India's diplomacy is expected to be more influential. |
| قاعدة البيانات: |
Supplemental Index |
