دورية
The Influence of Team Social Responsibility in the Attitudinal Loyalty of Football Fans: The Mediating Role of Team Identity and Team Trust
| العنوان: | The Influence of Team Social Responsibility in the Attitudinal Loyalty of Football Fans: The Mediating Role of Team Identity and Team Trust |
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| المؤلفون: | Sadeghi Boroujerdi, Saeed, Mansouri, Hossein, Hasnah Hassan, Siti, Nadri, Zeinab |
| المصدر: | Asian Journal of Sport History & Culture; September 2023, Vol. 2 Issue: 3 p350-371, 22p |
| مستخلص: | AbstractThis study examines the mediating role of team trust and identity variables in the relationship between the corporate social responsibility of the team and attitudinal loyalty among Iranian Premier League football fans. The relationships between variables were analyzed using variance-based structural equation modelling on the 357 valid online questionnaires submitted by Iranian football fans. The findings revealed that team social responsibility positively affects team trust, team identity, and fan attitudinal loyalty. The role of team trust and identity mediating variables between team social responsibility and fan attitudinal loyalty was also confirmed. This study empirically demonstrates the important role of CSR to football fans in observing their team. The results of this study provide compelling evidence of the significant contribution that CSR makes to football fans’ perceptions of the images of their teams. |
| قاعدة البيانات: | Supplemental Index |
PDF full text from Publisher | تدمد: | 27690148 27690156 |
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| DOI: | 10.1080/27690148.2023.2270541 |