THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil
| العنوان: | THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil |
|---|---|
| المؤلفون: | Nascimento, Beatriz Silva, Faria, Marina Dias de, Barbosa, José Geraldo Pereira |
| المصدر: | Observatory Journal; Vol. 7 No. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1en Observatorio Magazine; Vol. 7 Núm. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1en Observatoire Journal; Vol. 7 No. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1en Revista Observatório ; v. 7 n. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1en Revista Observatório Universidade Federal do Tocantins (UFT) instacron:UFT |
| بيانات النشر: | Universidade Federal do Tocantins - UFT, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Public health, Music advertising, Covid-19, Government publicity |
| الوصف: | This study aimed to examine the role of music in public service communications directed at health vaccination COVID-19 in Brazil in the perception of advertising receptors. Content analysis of cultural texts from official social networks and manifestations of society and semi-structured interviews with residents of each region of the country were carried out. Music was highlighted as an effective tool for advertising public health services, influencing Brazilians of different ages, facilitating the transmission of the message, fighting fear and misinformation. |
| وصف الملف: | application/pdf |
| اللغة: | Portuguese |
| تدمد: | 2447-4266 |
| DOI: | 10.20873/uft.2447-4266.2021v7n2 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::96dc74f7c6015c82d0dcac790d698f45 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/14130 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.dedup.wf.001..96dc74f7c6015c82d0dcac790d698f45 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 24474266 |
|---|---|
| DOI: | 10.20873/uft.2447-4266.2021v7n2 |