Impact of agency relationship determinants on Business development of Croatian wine producers
| العنوان: | Impact of agency relationship determinants on Business development of Croatian wine producers |
|---|---|
| المؤلفون: | Katunar, Jana |
| المساهمون: | Kaštelan Mrak, Marija, Sokolić, Danijela, Vretenar, Nenad, Zaninović, Visko, Gugić, Josip |
| سنة النشر: | 2019 |
| مصطلحات موضوعية: | distribution chain, 633/635, agency theory, vertical agreements, incomplete contracts, agencijska teorija, vinska industrija, distribucijski lanac, nepotpuni ugovori, vertikalni sporazumi, wine industry |
| الوصف: | U ovoj doktorskoj disertaciji istražuje se odnos principala i agenta uz primjenu agencijske teorije koja se prvenstveno veže uz odnos vlasnika i menadžera u poduzeću. U novijoj znanstvenoj literaturi agencijski odnos je također promatran kao odnos poduzeća u distribucijskom lancu. Agencijski troškovi, koji nastaju u ugovornom odnosu partnera u distribucijskom lancu, uglavnom su promatrani sa stajališta kupca, dok su u ovoj doktorskoj disertaciji promatrani pretežito sa stajališta proizvođača, kao slabije ugovorne strane u vinskoj industriji. Svrha provođenja ovog znanstvenog istraživanja je objediniti i produbiti spoznaje o suvremenim ekonomskim odnosima među tržišnim akterima i istražiti odrednice formiranja odnosa dviju ugovornih strana u distribucijskom lancu (proizvođača vina i distributera) kako bi se utvrdilo da li proizvođač vina ima na raspolaganju mehanizme kojima bi mogao utjecati na ponašanje distributera i na visinu agencijskih troškova. Na osnovi teorijske podloge, iz prikupljenih stručnih i znanstvenih izvora, konceptualiziran je istraživački model, postavljene su istraživačke hipoteze i izvedena je njihova operacionalizacija. Prva faza istraživanja je bilo provođenje pilot istraživanja radi testiranja postavljenih istraživačkih hipoteza, gdje je anketnim upitnikom obuhvaćeno 27 proizvođača vina. Nakon provedenog pilot istraživanja proveden je strukturirani intervju na uzorku od 124 proizvođača vina. Kako bi se dobio detaljni uvid u stavove distributera, provedeni su strukturirani intervjui s tri renomirana distributera, koji distribuiraju vina na području cijele Hrvatske te čine 20% tržišta, direktorom prodaje hotelskog lanca i članom uprave trgovačkog lanca. Nakon izračuna parametara deskriptivne statistike te prikaza korelacijske analize između varijabli istraživačkog modela provedena je regresijska analiza. Regresijskom analizom utjecaja proizvodne palete, količine proizvodnje, lepeze distribucije, reputacije, osobne umreženosti i zapošljavanja specijalista ekonomista na visinu agencijskih troškova te utjecaja visine agencijskih troškova na razvoj poslovanja hrvatskih vinara testirane su postavljene hipoteze. Hipoteze, šira proizvodna paleta utječe na visinu agencijskih troškova i osobna umreženost utječe na visinu agencijskih troškova, odbačene su nakon provedbe korelacijske analize. Druga hipoteza, prema kojoj količina proizvodnje utječe na visinu agencijskih troškova, je djelomično iii prihvaćena, dok su ostale hipoteze potvrđene na razini statističke značajnosti od 5%. Nakon procjene jednostrukih regresija i ispitivanja statističke signifikantnosti procijenjenih koeficijenata, formiran je model višestruke linearne regresije, koji je procijenjen OLS metodom i testiran i unutar regije Jadran i regije Kontinent. Formirani model testiran je na heteroskedastičnost i multikolinearnost. Rezultati istraživanja potvrđuju: da postoji agencijski odnos između proizvođača i distributera vina u Republici Hrvatskoj; da visina agencijskih troškova varira ovisno o regiji, odnosno da ostale ekonomske okolnosti utječu na visinu agencijskog troška prihvatljivog za pojedine proizvođače; da unutar regija postoje razlike u obilježjima poduzeća koji utječu na agencijski trošak; te da visina agencijskih troškova ima utjecaj na razvoj poslovanja hrvatskih vinara. This doctoral dissertation investigates the relationship between the principal and an agent by applying agency theory that is primarily focused on the relationship between owners and managers in the company. In the recent scientific literature, agency relationship has also been viewed as a relationship between partners in the distribution chain. Agency costs incurred in the contractual relationship of the partners in the distribution chain are mostly viewed from the customer's point of view, while in this doctoral dissertation they will be mostly observed from the producer's perspective, as the contracting party in the wine industry. The purpose of conducting this research is to consolidate and deepen the understanding of contemporary economic relations between market actors and to explore the determinants of the relation formation between the two contracting parties in the distribution chain (wine producers and distributors) as to determine whether wine producers have mechanisms at their disposal that might have influence on a distributor’s behaviour and the level of agency costs. Based on the theoretical foundation collected from professional and scientific sources, the research model has been conceptualized, research hypotheses formulated and operationalized. The first phase of the research was to conduct a pilot survey to test the hypotheses, with a survey of 27 wine producers. Following the pilot study, a structured interview was conducted on a sample of 124 wine producers. In order to gain an in-depth insight into the distributors’ viewpoints, structured interviews have been conducted with three reputable Croatian distributors, who distribute wines throughout Croatia and make up 20% of the market, the Sales Director of a hotel chain and a board member of the Croatian retail chain. After calculating the descriptive statistics parameters and presenting the correlation analysis between the variables of the research model, a regression analysis has been performed. The hypotheses were tested with the regression analysis of the impact of the production range, production volume, distribution channel, reputation, personal networking (social capital) and educated employer on the level of agency costs, as well as the impact of agency costs on the development of Croatian winemakers' business. Hypotheses, the product range influence at the level of agency costs and personal v networking influence at the level of agency costs, were discarded after correlation analysis was conducted. The second hypothesis, according to which the production volume influences the level of agency costs, was partially accepted while all other hypotheses were confirmed at the level of statistical significance of 5%. After estimating the single regressions and testing the statistical significance of the estimated coefficients, a multiple linear regression model was formed, estimated by the OLS method and tested both within Adriatic and Continental regions. The model was also tested for heteroskedasticity and multicollinearity. The results of the research confirm the following: there is an agency relationship between wine producers and distributors in the Republic of Croatia; the amount of agency costs varies by region, i.e. other circumstances affect the amount of agency cost acceptable to individual wine producer; within regions there are differences in factors (company characteristics) that affect agency costs; and the amount of agency costs has an impact on the development of the business of Croatian wine producers. |
| وصف الملف: | application/pdf |
| اللغة: | Croatian |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e64adfc7fca82842efccc2d169b4410f https://www.bib.irb.hr/1047089 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.dedup.wf.001..e64adfc7fca82842efccc2d169b4410f |
| قاعدة البيانات: | OpenAIRE |
| الوصف غير متاح. |