Effects of Luxury Perceptions on Purchase Intention of High-Tech Products
| العنوان: | Effects of Luxury Perceptions on Purchase Intention of High-Tech Products |
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| المؤلفون: | Ying-Jung Yvonne Yeh, Sean Chih-Hsiang Ho, Tom M.Y. Lin |
| المصدر: | Journal of International Consumer Marketing. 34:168-183 |
| بيانات النشر: | Informa UK Limited, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Marketing, Perception, media_common.quotation_subject, Technology acceptance model, Business, High tech, Management Information Systems, media_common |
| الوصف: | This study examines consumer perceptions toward the increasing number of luxurious high-tech products (LHTPs) on the market. LHTPs have two distinctly different natures of technology and luxury ele... |
| تدمد: | 1528-7068 0896-1530 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::03b69fbfe31607ba11a924bda9795cda https://doi.org/10.1080/08961530.2021.1937769 |
| رقم الأكسشن: | edsair.doi...........03b69fbfe31607ba11a924bda9795cda |
| قاعدة البيانات: | OpenAIRE |
PDF full text from Publisher | تدمد: | 15287068 08961530 |
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