Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media
| العنوان: | Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media |
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| المؤلفون: | Lucas Whittaker, Jan Kietzmann, Kate Letheren, Rory Mulcahy, Rebekah Russell-Bennett |
| المصدر: | Business Horizons. 66:277-290 |
| بيانات النشر: | Elsevier BV, 2023. |
| سنة النشر: | 2023 |
| مصطلحات موضوعية: | Marketing, Business and International Management |
| تدمد: | 0007-6813 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::133214a6a4c81a15978b26e5ccbb55d3 https://doi.org/10.1016/j.bushor.2022.07.004 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........133214a6a4c81a15978b26e5ccbb55d3 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 00076813 |
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