What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research
| العنوان: | What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research |
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| المؤلفون: | Raphaël Maucuer, Alexandre Renaud, Sébastien Ronteau, Laurent Muzellec |
| المصدر: | Long Range Planning. 55:102219 |
| بيانات النشر: | Elsevier BV, 2022. |
| سنة النشر: | 2022 |
| مصطلحات موضوعية: | Strategy and Management, Geography, Planning and Development, Finance |
| تدمد: | 0024-6301 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::1f349be107757340614e9b21c6f4e591 https://doi.org/10.1016/j.lrp.2022.102219 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi...........1f349be107757340614e9b21c6f4e591 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 00246301 |
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