Similar to any service provided by your organization you should have a publicity or marketing plan to promote your public speaker bureau. You should meet with the individuals in your organization who are responsible for external relations or marketing to determine the strategies your organization will use to publicize the availability of this service. If your organization has several services, then you will have to vie for time on your co-workers’ agenda. The public speaker bureau may not be the top services to promote. However, some level of publicity should be dedicated, if your organization has chosen to devote some time and resources to this service. If you are responsible for the promotion of the program, as the coordinator, or if you also work within the external relations/marketing department of your organization, then you will be familiar with the traditional ways to publicize a service such as this public speaker bureau.
