Editorial: Marketing’s Role in the Evolving Discipline of Product Management
| العنوان: | Editorial: Marketing’s Role in the Evolving Discipline of Product Management |
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| المؤلفون: | Jeffrey D. Shulman, Olivier Toubia, Raena Saddler |
| المصدر: | Marketing Science. 42:1-5 |
| بيانات النشر: | Institute for Operations Research and the Management Sciences (INFORMS), 2023. |
| سنة النشر: | 2023 |
| مصطلحات موضوعية: | Marketing, Business and International Management |
| الوصف: | Product managers have tremendous power to change lives by setting the priorities for innovation. As the product management discipline continues to evolve and grow in popularity, there is an opportunity to strengthen mutually beneficial connections between the practice of product management and academic marketing research. For product managers, marketing academia can be an untapped knowledge resource. For marketing academics, there is an opportunity to directly influence product managers through creating rigorous and relevant research that will shape the courses taught on this increasingly popular topic. This editorial highlights the opportunity to shape the product management discipline, demonstrates that the marketing literature has a body of knowledge on which further contributions to product management can be based, and shares knowledge gaps that the Marketing Science community is capable of addressing. |
| تدمد: | 1526-548X 0732-2399 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::231bf2446a167b4880e9c034fe2925cf https://doi.org/10.1287/mksc.2022.1428 |
| رقم الأكسشن: | edsair.doi...........231bf2446a167b4880e9c034fe2925cf |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 1526548X 07322399 |
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