Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent
| العنوان: | Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent |
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| المؤلفون: | Jhih-Syuan Lin, Kuan-Ju Chen, Yan Shan |
| المصدر: | Journal of Consumer Behaviour. 20:1436-1448 |
| بيانات النشر: | Wiley, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Consumer engagement, Social Psychology, Advertising, Identification (biology), China, Psychology, Applied Psychology, Influencer marketing |
| تدمد: | 1479-1838 1472-0817 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::3a112d8124a79c4960d48321af734156 https://doi.org/10.1002/cb.1945 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........3a112d8124a79c4960d48321af734156 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 14791838 14720817 |
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