THE CHANGING MARKETING COMMUNICATIONS MIX A MEDIA AND MESSAGE FRAMEWORK
| العنوان: | THE CHANGING MARKETING COMMUNICATIONS MIX A MEDIA AND MESSAGE FRAMEWORK |
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| المؤلفون: | Chris Fill, Graham Hughes |
| المصدر: | International Journal of Management Cases. 9:225-232 |
| بيانات النشر: | GSE Research Limited, 2007. |
| سنة النشر: | 2007 |
| مصطلحات موضوعية: | Digital marketing, business.industry, Marketing communication, Advertising, Business, Marketing, Marketing research, Integrated marketing communications |
| تدمد: | 1741-6264 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::70bf1d379f2e606eb1bccc1480829be1 https://doi.org/10.5848/apbj.2007.00024 |
| رقم الأكسشن: | edsair.doi...........70bf1d379f2e606eb1bccc1480829be1 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 17416264 |
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