The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion
| العنوان: | The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion |
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| المؤلفون: | Anne Hamby, Niusha Jones |
| المصدر: | Journal of Advertising. 51:116-131 |
| بيانات النشر: | Informa UK Limited, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Marketing, Persuasion, Communication, media_common.quotation_subject, Perspective (graphical), ComputingMilieux_PERSONALCOMPUTING, Advertising, Appraisal theory, Affect (psychology), Emotional engagement, Character (mathematics), Narrative, Business and International Management, Psychology, Social psychology, media_common |
| الوصف: | Most recent research examining the influence of story-based advertisements on persuasion leverages theories of narrative and character involvement. These theories emphasize emotional engagement as ... |
| تدمد: | 1557-7805 0091-3367 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::7470a05f4177e181dca28d2e5ff03b45 https://doi.org/10.1080/00913367.2021.1981498 |
| رقم الأكسشن: | edsair.doi...........7470a05f4177e181dca28d2e5ff03b45 |
| قاعدة البيانات: | OpenAIRE |
PDF full text from Publisher | تدمد: | 15577805 00913367 |
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