(Mis)managing overstock in luxury: Burning inventory and brand trust to the ground
| العنوان: | (Mis)managing overstock in luxury: Burning inventory and brand trust to the ground |
|---|---|
| المؤلفون: | Ely Laureano Paiva, Camila Lee Park, Mauro Fracarolli Nunes |
| المصدر: | Journal of Consumer Behaviour. 20:1664-1674 |
| بيانات النشر: | Wiley, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Inventory management, Social Psychology, Brand trust, Business, Marketing, Applied Psychology, Overstock |
| تدمد: | 1479-1838 1472-0817 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::7f10d107f209a03f1675290739415953 https://doi.org/10.1002/cb.1990 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........7f10d107f209a03f1675290739415953 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 14791838 14720817 |
|---|