Listening to Customer Kansei for Restaurant Location Evaluation
| العنوان: | Listening to Customer Kansei for Restaurant Location Evaluation |
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| المؤلفون: | Yu-Hsiang Hsiao, Guan-Ting Chen |
| المصدر: | Journal of Hospitality & Tourism Research. 44:666-693 |
| بيانات النشر: | SAGE Publications, 2020. |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | Kansei, Tourism, Leisure and Hospitality Management, Atmospherics, Active listening, Advertising, Kansei engineering, Psychology, First impression (psychology), Location theory, Consumer behaviour, Education |
| الوصف: | Location plays a major role in outdoor atmospherics, which can provide an opportunity for the restaurant owner to create a strong first impression on consumers. This study investigated customer perspectives regarding the placement of cafés by employing a Kansei engineering–based approach. In this approach, the location-related features that are of concern to customers and Kansei words that are used by customers to express their impressions regarding a café’s outdoor atmospherics were identified through a customer survey and feature fatigue analysis. The associations between the location-related features and café impressions and their effects on customers’ visiting intention were also examined based on the stimulus–organism–response model. This approach achieved a customer Kansei–oriented location evaluation for cafés. The findings provide café proprietors a preliminary guideline for using location-related outdoor atmospherics as a strategy to produce the desired customer Kansei and reactions. |
| تدمد: | 1557-7554 1096-3480 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::836130085e19379b62275595b490868b https://doi.org/10.1177/1096348020919024 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........836130085e19379b62275595b490868b |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 15577554 10963480 |
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