Thirty years ago, A. Ellis presented a revised ABC model. In this model, irrational beliefs (IBs) were considered as believing-emoting-behaving composite states. Consistent with A. Ellis’ proposals, in this chapter I describe embodied core IBs as embodied rigid motivational appraisals. The components and relevant processes of embodied rigid appraisals are defined. Fully activated embodied rigid appraisals are viewed as forms of anticipatory affect (i.e., cravings) having closely related cognitive, physiological, subjective, and behavioral dimensions. Processes involved in the development of cravings as a response to adversity are discussed in the context of stress-coping and the construction of embodied rigid appraisals. Thus, embodied IBs are dynamic psychological states emerging from different affective, cognitive, and meta-cognitive processes that activate and maintain embodied simulations of craving and over-reactive incentive salience as ingredients in the context of stress-coping. Psychological interventions based on embodied rigid appraisals are illustrated. At the end of the chapter, a model of embodied rigid appraisals is described.