Essentially a Matter of Consistency: Integrated Marketing Communications
| العنوان: | Essentially a Matter of Consistency: Integrated Marketing Communications |
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| المؤلفون: | Chris Fill |
| المصدر: | The Marketing Review. 1:409-425 |
| بيانات النشر: | Westburn Publishers, 2000. |
| سنة النشر: | 2000 |
| مصطلحات موضوعية: | Business-to-government, Consistency (negotiation), Digital marketing, business.industry, Business, Marketing, Marketing research, Communications management, Integrated marketing communications |
| تدمد: | 1469-347X |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::97bec35e14914338f0baea582af9f6e2 https://doi.org/10.1362/1469347002562588 |
| رقم الأكسشن: | edsair.doi...........97bec35e14914338f0baea582af9f6e2 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 1469347X |
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