The impact of regulation on advertising: A content analysis
| العنوان: | The impact of regulation on advertising: A content analysis |
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| المؤلفون: | Waltraud M. Kassarjian, Harold H. Kassarjian |
| المصدر: | Journal of Consumer Policy. 11:269-285 |
| بيانات النشر: | Springer Science and Business Media LLC, 1988. |
| سنة النشر: | 1988 |
| مصطلحات موضوعية: | Economics and Econometrics, Content analysis, Skin Lotions, media_common.quotation_subject, Commercial law, Business, Management and Accounting (miscellaneous), Quality (business), Advertising, Business, Marketing, Causality, media_common |
| الوصف: | This paper reports the results of a formal content analysis of claims made in advertisements found in 16 consumer magazines for four product categories — antiperspirants, skin lotions, prepared foods, and pet foods — before (1970), during (1976), and after (1984) the spurt of regulatory activity in the US. The results suggest that significant changes were evident in types of claims made and the manner in which advertising claims were presented. If causality can be claimed, one can conclude that the regulatory program was moderately successful. In 1976 consumers were provided less information, but it was of better quality than in 1970. However by 1984 the various trends seem to suggest that advertisers are returning to their pre-regulation ways. |
| تدمد: | 1573-0700 0168-7034 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::9df3668d9cce9abb5987b27c40ca3fef https://doi.org/10.1007/bf00411951 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........9df3668d9cce9abb5987b27c40ca3fef |
| قاعدة البيانات: | OpenAIRE |
Find this article in full text from Springer Verlag. | تدمد: | 15730700 01687034 |
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