Dual quality of products in Europe: a serious problem or a marketing opportunity?
| العنوان: | Dual quality of products in Europe: a serious problem or a marketing opportunity? |
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| المؤلفون: | Lenka Veselovská |
| المصدر: | Total Quality Management & Business Excellence. 33:1146-1163 |
| بيانات النشر: | Informa UK Limited, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | business.industry, media_common.quotation_subject, 0502 economics and business, 05 social sciences, 050211 marketing, Quality (business), Business, Marketing, General Business, Management and Accounting, Marketing strategy, 050203 business & management, Dual (category theory), media_common |
| الوصف: | The concept of dual quality of products provided by the same manufacturers is not a novel one, however, the awareness of its existence and implications has only recently been noticed in Europe by t... |
| تدمد: | 1478-3371 1478-3363 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::a87c4a5731cac139aa8e2206857d4faf https://doi.org/10.1080/14783363.2021.1940929 |
| رقم الأكسشن: | edsair.doi...........a87c4a5731cac139aa8e2206857d4faf |
| قاعدة البيانات: | OpenAIRE |
PDF full text from Publisher | تدمد: | 14783371 14783363 |
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