The effect of AI quality on customer experience and brand relationship
| العنوان: | The effect of |
|---|---|
| المؤلفون: | Patamaporn Thaichon, Tuyet-Mai Nguyen, Sara Quach |
| المصدر: | Journal of Consumer Behaviour. 21:481-493 |
| بيانات النشر: | Wiley, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Customer experience, Social Psychology, Brand relationship, media_common.quotation_subject, Quality (business), Marketing, Psychology, Applied Psychology, media_common |
| تدمد: | 1479-1838 1472-0817 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::b7e163fcd5579ebb19604dc3310f03a8 https://doi.org/10.1002/cb.1974 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........b7e163fcd5579ebb19604dc3310f03a8 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 14791838 14720817 |
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