When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements
| العنوان: | When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements |
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| المؤلفون: | Youngju Kim, Junghyun Kim, Junbum Kwon |
| المصدر: | Journal of Advertising. 51:502-514 |
| بيانات النشر: | Informa UK Limited, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Marketing, business.industry, Communication, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, 0508 media and communications, Identity (philosophy), 0502 economics and business, New product development, 050211 marketing, Business, Product (category theory), Business and International Management, media_common |
| الوصف: | An upcycled product—a new product created from reused waste materials—has two identities: a past identity derived from the source materials and a present identity associated with the product’s curr... |
| تدمد: | 1557-7805 0091-3367 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::badf0f5b4885d4bd000797a001406b1c https://doi.org/10.1080/00913367.2021.1913265 |
| رقم الأكسشن: | edsair.doi...........badf0f5b4885d4bd000797a001406b1c |
| قاعدة البيانات: | OpenAIRE |
PDF full text from Publisher | تدمد: | 15577805 00913367 |
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