Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design
| العنوان: | Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design |
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| المؤلفون: | Ryan Dew, Asim Ansari, Olivier Toubia |
| المصدر: | Marketing Science. 41:401-425 |
| بيانات النشر: | Institute for Operations Research and the Management Sciences (INFORMS), 2022. |
| سنة النشر: | 2022 |
| مصطلحات موضوعية: | Marketing, Business and International Management |
| الوصف: | The authors develop a decision support system for design and branding based on a multimodal variational autoencoder that merges image, text, and ratings data. |
| تدمد: | 1526-548X 0732-2399 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::ee81121ecacc7284114f972b61091148 https://doi.org/10.1287/mksc.2021.1326 |
| رقم الأكسشن: | edsair.doi...........ee81121ecacc7284114f972b61091148 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 1526548X 07322399 |
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